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  1. Choose your Plan B target market
  2. Request assistance from Marketing
  3. Estimate 1 week to generate the list of potential customers + 1 week to generate promo.
  4. Marketing creates a custom intro letter for each potential customer on the list. This gets printed by Marketing, then we send it to you to sign and mail. View a sample.
  5. You follow up the letter one week later with an email, drafted by us, sent by you that includes
    • Follow up message to the original letter. View a sample.
    • Custom digital sales flyer - with their logo and your contact info. View a sample.
  6. One week after that you either call or stop by to visit the recipient - now your "cold" call will be warm!
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